Client
Hemas - Diva Power Pod
Social Media
Services
3D Video, Social Ads, TV Commercial
Diva 3 Jobs 1 Pod Launch
Overview:
Hemas aimed to introduce the Diva 3 Jobs 1 Pod to the Sri Lankan market for the first time, creating awareness, driving consumer engagement, and positioning the product as a versatile, must-have household solution. The goal was to make the product memorable, spark curiosity, and generate viral interest across both digital and traditional media channels.
Challenge:
Launching a new product in a competitive market required a campaign that could immediately capture consumer attention, explain the product’s unique versatility, and create buzz in both online and offline channels.
Solution:
Lexel CGI developed a high-impact 3D commercial video highlighting the product’s multiple functionalities. The video combined dynamic visuals, clear messaging, and an engaging narrative to showcase the product in real-life scenarios.
Outcome:
– Successfully introduced Diva 3 Jobs 1 Pod to the Sri Lankan market for the first time.
– Increased product visibility and engagement across social media and TV.
– The campaign went viral, generating strong consumer interest and positioning the product as a trending household solution.