Centerpoint Textile Sri Lanka

Strategic Launch Campaign — Nugegoda Showroom Opening

To promote the launch of Casely’s new line of phone cases inspired by Van Gogh’s iconic paintings, we developed a series of stunning 3D videos designed to captivate audiences on social media platforms, primarily Instagram and other social ad spaces.

Overview

Centerpoint Textile Sri Lanka planned the launch of its new flagship showroom in Nugegoda with the objective of creating nationwide awareness, driving curiosity before opening day, and generating high public engagement across both digital and outdoor platforms.

The campaign focused on combining CGI storytelling, AI-generated commercial content, and large-format outdoor advertising to build anticipation and create a memorable brand moment.

Pre-Launch Strategy

The campaign began with a phased digital rollout designed to create intrigue and conversation before revealing the showroom location.

1. CGI Brand Reveal — “The Gift Box Story”

The first phase introduced Centerpoint’s heritage through a cinematic CGI narrative.

A massive branded gift box appeared within the visual storytelling, symbolizing the evolution of the brand. When opened, it revealed the redesigned shopping bag featuring the new logo and pattern — positioning the showroom launch as a new chapter for the brand.

Performance Across Facebook, Instagram & TikTok

500K+ Views
25K+ Likes
200+ Comments
500+ Shares
60+ Reshares
700+ Saves

This content acted as the primary hook that sparked audience curiosity.

2. Ai UGC Engagement Video — Audience Participation

To deepen engagement, an AI-generated UGC-style video invited audiences to guess the opening date.

Interactive polling within captions encouraged participation and discussion among followers.

Instagram Performance

1,800+ Likes
188 Poll Responses
The strategy shifted followers from passive viewers into active participants.

3. Outdoor LED Billboard Activation

Partnering with a leading outdoor advertising agency allowed the campaign to extend into Colombo’s high-traffic LED billboard network.

Two AI commercial “Coming Soon” videos were deployed across digital billboards.

Media Reach

90 Spots Per Day
2,700 Spots Per Month

This ensured consistent visibility and reinforced digital momentum in physical spaces.

Launch Day Execution

1. CGI Location Reveal — The Journey to Nugegoda

On launch day, a cinematic CGI story revealed the new showroom location.

A giant branded shopping bag travelled through iconic Colombo landmarks including:

Pettah
Lotus Tower Road
Nugegoda Bridge

The journey concluded at the showroom entrance, symbolically guiding audiences from the brand’s roots to its new destination.

Performance (TikTok & Instagram)

105K+ Views
3,800+ Likes
50+ Comments
160+ Shares
40+ Reshares
200+ Saves

2. In-Store Digital Experience

The launch extended beyond social media into the physical retail environment.

Deliverables included:

Two AI commercial videos displayed on showroom screens.
One drone-based AI video presented on launch day to enhance the immersive experience for visitors.

Impact & Results — How CGI & AI Elevated the Launch

The Nugegoda showroom launch moved beyond a traditional store opening by using CGI and AI as strategic storytelling tools to build anticipation, engagement, and nationwide visibility before launch day.

Creating Anticipation Through Storytelling

Instead of a direct announcement, CGI content introduced a narrative journey — from the brand’s history to the symbolic gift box reveal and the travelling shopping bag across Colombo landmarks. This transformed the opening into a story audiences followed and shared, generating curiosity and organic conversations online.

Driving Engagement with AI Content

AI-generated UGC-style videos encouraged audiences to guess the opening date through polls and captions. This shifted followers from passive viewers to active participants, increasing interaction rates and helping content reach wider audiences through platform algorithms.

Extending Reach Beyond Social Media

AI commercial videos displayed across Colombo LED billboards ensured continuous exposure in high-traffic areas. The consistent visual identity across digital and outdoor platforms strengthened brand recall and reinforced campaign momentum.

Sustaining Momentum on Launch Day

The CGI location reveal connected iconic Colombo locations to the new showroom, creating a cinematic climax that guided audiences directly to Nugegoda. In-store AI screen visuals and drone content further enhanced the visitor experience and encouraged additional social sharing.

Overall Impact

The integration of CGI spectacle and AI engagement transformed a conventional showroom opening into a high-impact marketing event. The campaign generated strong engagement across platforms, increased nationwide awareness, and demonstrated how immersive digital storytelling can create lasting hype and audience connection around a retail launch.