Van Gogh Painting Phone Case Launch
To promote the launch of Casely’s new line of phone cases inspired by Van Gogh’s iconic paintings, we developed a series of stunning 3D videos designed to captivate audiences on social media platforms, primarily Instagram and other social ad spaces.
Concept Overview:
Drawing inspiration from Van Gogh’s signature brushstrokes, color palettes, and texture-rich compositions, our team created visually immersive 3D animations. These videos seamlessly brought the phone case designs to life, blending the artistry of Van Gogh’s work with modern digital aesthetics.
- Artistic Integration: Each 3D video highlighted the intricate details of the phone cases, showcasing how Van Gogh’s art was translated into contemporary, functional designs.
- Dynamic Visuals: The animations captured swirling starry skies, blooming sunflowers, and vibrant colors in motion, creating an engaging narrative around the product.
- Platform Optimization: The videos were tailored for Instagram feeds and stories, ensuring maximum impact with vertical and square formats. They were also adapted for paid social ads, targeting art enthusiasts and design-savvy audiences
Results:
- Social Media Engagement: The campaign resulted in a 45% increase in Instagram engagement, with thousands of shares and saves across posts.
- Brand Awareness: Casely’s association with artistic innovation was solidified, earning praise from art communities and design influencers.
- Sales Impact: The Van Gogh phone case line sold out within two weeks of the campaign launch, exceeding sales projections by 30%.