One Galle Face

5th Anniversary CGI Video for One Galle Face Mall, Sri Lanka
Social Media
Instagram, TikTok, Facebook
The Project
For the 5th Anniversary of One Galle Face Mall, a premier retail and lifestyle destination in Colombo, Sri Lanka, Lexel CGI crafted an immersive CGI video designed to captivate and celebrate the milestone. Tasked with blending innovation with cultural sophistication, we transformed the mall’s unique architecture and vibrant atmosphere into an engaging visual experience meant to resonate across social media and beyond.
Project

Objective:​

The goal was to create a visually striking, shareable video that highlights the mall's architectural elegance, dynamic retail spaces, and festive atmosphere, while also celebrating its integral place in Colombo’s modern lifestyle. Using CGI and interactive augmented reality elements, the video provides viewers with an elevated perspective of the mall’s offerings, from luxury brands to family-friendly experiences.

Key Features:

High-Definition CGI Modeling: Accurate 3D representations of One Galle Face Mall’s exteriors and interiors, showcasing the architectural details that make the location iconic.

Dynamic Augmented Reality Elements: Integrated holographic animations and interactive features that bring the mall’s anniversary celebrations to life in a virtual, social media-ready format.

Social Media Optimization: Crafted with an engaging visual flow, tailored to go viral on platforms like Instagram and Facebook, making it perfect for One Galle Face’s digital marketing strategy.

Challenges: Creating a balance between realism and visual spectacle, our team focused on high-resolution textures, lighting effects, and carefully crafted animations that mirror the lively and luxurious ambiance of One Galle Face Mall while ensuring a cohesive virtual experience.

Outcome: The final CGI video achieved significant reach and engagement on social media, with viewers drawn to the imaginative portrayal of One Galle Face Mall. The project successfully elevated the brand’s presence, commemorating its 5th Anniversary with a memorable digital celebration that redefines the possibilities of experiential CGI in retail spaces.

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