Client
Social Media
Instagram, TikTok, Facebook
The Project
Lexel CGI created an innovative CGI video for Street Burger, a popular home-grown burger brand. The video was tailored for the International Burger Day launch, a global celebration dedicated to this beloved fast-food favorite.
The video content was designed to be engaging and unique, showcasing a vibrant parade of burgers from the main branch of the Street Burger restaurant. A noteworthy aspect of this project was the creation of a 3D object of their signature Menu Burger 1.0. This 3D representation added an extra layer of appeal to the video and made it stand out on social media platforms.
The video content was designed to be engaging and unique, showcasing a vibrant parade of burgers from the main branch of the Street Burger restaurant. A noteworthy aspect of this project was the creation of a 3D object of their signature Menu Burger 1.0. This 3D representation added an extra layer of appeal to the video and made it stand out on social media platforms.
Project
Objective:
The project's main objective was twofold. First, it aimed to honor International Burger Day with a unique celebration that would engage customers and burger lovers worldwide. Second, it sought to highlight Street Burger's menu in an engaging and innovative way that would set it apart from its competitors.
The ultimate goal was to boost customer engagement and shine a spotlight on the brand's creativity and willingness to think outside the box when it comes to marketing and customer engagement.
The ultimate goal was to boost customer engagement and shine a spotlight on the brand's creativity and willingness to think outside the box when it comes to marketing and customer engagement.
Results:
The results of this project were overwhelmingly positive. The CGI video drove significant engagement across various social media channels, amassing over
32.5+K views on Instagram, surpassing 117K+ views on Facebook, and attracting more than 3,095+ views on TikTok.
Following the project’s success, Street Burger experienced increased customer interaction and interest. The unique perspective offered by the CGI video presented viewers with a fresh and captivating view of their favorite menu items, contributing substantially to the brand’s growing popularity.
