Elevating Sri Lanka’s Furniture Legacy with FOOH
With a rich heritage spanning over 62 years, our client stands as Sri Lanka’s most esteemed furniture brand, synonymous with quality, craftsmanship, and innovation. Known for their unparalleled interior solutions and premium furniture offerings, the brand has consistently evolved to meet the demands of modern consumers while maintaining its legacy.
The client sought to present their interior solutions and furniture designs in a manner that not only highlighted their aesthetic and functional appeal but also resonated with a forward-thinking audience. The goal was to create a visually striking and futuristic representation of their offerings, showcasing complete interior setups that seamlessly integrate furniture within a hyper-modern environment.
Showcase their interior solutions and furniture in a futuristic way by presenting a fully designed interior setup and environment with a modern, forward-looking touch. The concept involves a person selecting their preferred interior setup and matching chair through an interactive swiping feature on their phone.
Result
The CGI campaign successfully positioned the client as an innovative leader in the furniture and interior design industry. Key achievements include:
Enhanced Brand Perception: The futuristic visuals captivated the audience, aligning the brand with modernity and innovation.
Increased Engagement: Social media posts featuring the CGI visuals garnered significant engagement, with a 40% increase in likes, shares, and comments.
Lead Generation: The campaign attracted a new segment of tech-savvy consumers, resulting in a 25% increase in inquiries for bespoke interior solutions.